INiTS – Innovation into Business

Do you have a game-changing idea in ICT, the life sciences, or other technologies? This 18-month business accelerator helps you build your MVP with a Startup Camp and $3,130 USD. The best teams go on to receive $28,170 USD and an extended incubation program.

Apply now for the next session and follow Lootstrap on Facebook for updates!

Award Amount

  • Up to €30,000 (approx. $31,400 USD)
    • €3,000 (approx. $3,130 USD) for Startup Camp
    • €27,000 (approx. $28,170 USD) for extended accelerator
  • 65% is billable to your successful startup three years after the program ends
    • If your startup is not successful you only have to repay 15%


  • Vienna, Austria


  • 18 months
    • 100-day Startup Camp
    • 15-month extended acceleration program

Additional Benefits

  • 100-day Startup Camp uses the Lean Startup method to help develop your MVP
  • Support for additional public and private fundraising
  • Dedicated one-on-one mentoring from our experienced consultants
  • Workshops on concept and product development, IPR, finance, and other subjects
  • Coworking space at reasonable rates
  • Networking events to meet investors, mentors, researchers, and other valuable contacts
  • Working alongside other entrepreneurs and startup companies

Who Can Apply

  • Companies with an innovative technology-driven idea with good market potential
  • Scalable to national or world-wide impact
  • Team with technical knowledge and an entrepreneurial spirit
    • At least one founding team member must have an academic background
  • Fields of ICT, life sciences, and other technologies preferred
  • Companies supported by other AplusB programs are not accepted
  • Restaurants, consultancies, or other local service-oriented companies not included
  • German speaking (program held in German)

Selection Criteria

  • Quality of your idea
  • Quality of your pitch on Startup Camp Demo Day

Application Process

  • Written application
  • Invitation to first meeting and pre-incubation workshop
  • Face-to-face interview with the project advisory board
  • Selected teams are chosen to participate in Startup Camp
  • On Startup Camp Demo day, all teams do the following:
    • Present to a jury of investors, entrepreneurs, consultants, and experts
      • Pitch, elaborated business plan and 20-piece investor slide deck
  • Startups with the best presentation are chosen for the 15-month extended accelerator


  • Company must be incorporated in Vienna, Lower Austria or Burgenland
  • Team members shouldn’t work on outside jobs for more than 20 hrs a week
  • Teams must make regular reports on their progress
  • Team residence requirements?
  • Visa/nationality requirements?

Post-Program Perks

  • Under the right circumstances program can be extended to 24 months


As always, this program takes ZERO equity!